About the Ace Press Kit Project
As part of gearing up for Asexual Awareness Week, I’ve been starting to assemble a rudimentary press kit for my local ace group, Asexuality SF. As a corollary to that, I also want to create a more general Asexual Awareness Week press kit that any ace org can use – but I need your help!
A press kit is basically a collection of materials to use when promoting your organization to the media, including press releases, high quality images, fact sheets, sample quotes and testimonials, contact information, and more. Making such content easily available to media increases the chances that they’ll be interested in featuring you, and also increases the accuracy of resulting media article by making reliable information more easily accessible.
While the main goal of this project is to create a press kit to be pushed out during Asexual Awareness Week, the press kit will remain available online after the fact for use with day-to-day media requests.
The full contents of the press kit will also be made available to other interested ace organizations if they would like to use them to develop their own custom-branded press packs, which I’d be happy to help with.
In addition to the basic briefs that I’m already putting together, a good press kit includes a variety of quality images, testimonial that articles can quote, and contact information for individuals available for further interview. And this is where I need your help! I’m currently looking for volunteers who can submit ace-related stories, quotes, and images for use in the press kit, as well as individuals who would be willing to be listed as contacts for possible future interviews.
See below for more information about what exactly we need. If you have questions, or think you would like to submit something, please send an email to firstname.lastname@example.org or leave a comment below.
In additional, I could also use some volunteers to help edit all briefings as they are completed, so if you might be interested in helping out with that, just drop me a line.
What We Need
Instead, why not make it easier for media by picking out some images for them?
You are welcome to submit any sorts of images you want to the library, but images that are in high demand include images of ace pride celebrations and pictures with ace flags. Of course, feel free to go beyond just the obvious ace imagery, and submit pictures of other fun things like cakes or miscellaneous ace colored items. Images relating to aromanticism, grey-asexuality and demisexuality specifically would also be helpful!
Guidelines for images:
- Images should be high resolution and publication quality – preferably around 300ppi and at least 4″x4″. As cute as that blurry cell phone pic of your cat might be, it’s not really suitable for publication.
- Images should be your own work
- Images submissions should include a brief, 1 sentence caption for each image.
- Images should be at least vaguely related to asexuality (including ace community memes like cake or tea), or have ace people in them.
- If submitting an image featuring someone other than yourself, please make sure you have their permission before submitting. (the one exception is for pictures from public events like pride parades, in which case you do not need special permission).
- Both photographs and illustrations are acceptable. Get creative!
- By submitting images to the library, you are giving permission for your images to be used publicly by anyone who downloads them, and will not have any control over their use. Though you can request images be removed from the library at any time, we will not be able to control anyone who downloaded them previously. So please think carefully about what you share!
While a picture may be worth a thousand words, sometimes all you need is a few dozen. We are also looking for volunteers willing to share a little bit about what it’s like being ace, and why awareness is so important. Concise soundbites are the ideal for putting together media stories, so shorter 1-3 sentence responses are the easiest to work with. If you tend to be a bit long-winded, though, no worries! Just submit as much as you want, and we’ll help piece it out into workable bits.
- Why is ace awareness so important?
- What parts of the ace community do you think need more representation?
- What parts of the ace experience do you think need to be talked about more?
- When did you first discover asexuality, and how did it feel?
- What was it like before you knew that ace was an option?
- How did you first realize that you might be asexual?
- Have you ever come out as ace? How did people react?
- What’s it like being ace in LGBT spaces?
- What kind of challenges do you face in day to day life because of your asexuality?
- As an ace person, what do you most need from ace allies?
- Anything else you want to talk about!
When submitting a response, please also include a little bit of biographical information that we can share, such as perhaps first name, city, age, gender, and any membership or leadership roles you have in ace orgs, etc. Of course, feel free to leave any of these blank or use a nickname, pseudonym, or just “anonymous” if you’d rather not be identified.
Of course, while soundbites are great, most good reporters may want to go a little deeper. That’s why we’d like to have some individuals who are willing to share their contact information with reporters who might be looking for people to contact. For this part of the project, we ask that you only sign up if you are comfortable sharing your actual name, as this is what we most need when it comes to media requests. For those who are uncomfortable sharing too much information, consider helping out with testimonials above.
While the list will not be publicly posted, it will be shared with any journalist or other ace org who requests it, so please do not share any information you would not be comfortable with strangers knowing. Please be safe.
If you’d like to be included as a referral, please just send us as much of the following information as you can:
- General geographic area
- Any ace organizational affiliations you’d like to share (ex: leader of X city ace meetups, member of AVEN, blogs at awesomeblog, etc.)
- Gender identity + Preferred pronouns
- Identity (biromantic grey-A, etc.)
- Preferred contact information (email and/or phone #)
- A brief 2-3 sentance bio of whatever might make you an interesting ace interview.
As a reminder, if you have questions, or think you would like to submit something, please send an email to email@example.com or leave a comment below.
Thanks again everyone!